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听力文稿 ( Transcript )
Pepsi and Coca-Cola are branching out to offer healthier alternatives for consumers. CNN's Richard Lui reports
On this week's fortune first, Coke or Pepsi? It is the question that has fueled a rivalry known as a cola wars for decades. But the fight is no longer just about cola.
Americans are drinking less carbonated sodas and they want healthier things. Coca cola launched coke zero, the calarine-free drink sweeter than diet coke, and recently purchased vitamin water. The company also created make every drop count, an interactive program which encourages coke drinkers to live healthy and active life styles. Pepsi is not missing the beat neither.
They've been buying healthier brands, nakedjuice, star foods, one of their key divisions is quicker foods which of course makes a variety of healthier alternatives, they had a whole chain of fast food restaurants, they dont own those anymore.
One of the things they've done which kind of innovative is they put together a theatre group basically it's not an alternative to the focus group. These plays dont promote Pepsi so much as healthy life style to the audience of retail executives and Pepsi sales chains.
Coke and Pepsi are not the only company that are struggling to meet consumers' demands. Many fast food giants of added-healthier options to their menus. Rivalries are ultimately always a good thing for a consumer at least, because they spur competitivness.
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