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Is there a MySpace effect when you are a big so-called established media company? Can you point out things that MySpace that you are doing differently throughout News Corp. you weren't doing before? MySpace and or vice versa is a news corp. but affect at a... What was true? What was the centrally Internet startup?

--En, yeah, I think there is cruelly in effect on both side of the company. You know, I am not sure it's, that it's not subtle on some ways. But I think if you look at ... Well, I will give you an example of the MySpace's effect on News Corp. which is a lot of people, you know, wrote about who up front, wrote about...

You know, when we were getting ready to start, who wrote just a idea that automatablely we came up with, with NBC and everyone surfed talked about big media, talked about Clame Core which is my particularly favorite. But you know if we did anything right at who and I think we did a lot of things.  It's why we relentless focused on the audience, focused on the user experience. And we never gotta call upon in "We were a big media company, we had to protect this and we have this rules." So that every decision we made, we made through the lines of what's gonna enhance user's experience, what's gonna make this better for the user. And I think that very much came from, from having minds on MySpace.

 You know, I think if you cut to two years earlier, everybody was writing, you know, we were gonna Fox on MySpace. And we were gonna change, and we were...Do these, I think one of the things we learned very quickly in MySpace was if frankly wasn't, you know, it wasn't our property, it was user's property with something they controlled with their content. And we are all needs our ability to give them tools and to give them access to think interesting of them, but to the degree we started ever push things down then. We figured out pretty quickly that was gonna be a disaster. And I think that focus on the user and that focus we are owning is as good as how user perceived us with very instrument in making us do a lot of things right at who. And I think that's sort of effect go through a lot of things. That if you look at how we think about all sorts of digital iterations in the company....

--Google.

--I think we've done a reasonablely good job of looking at through the lines of user experience. I think...

---I suppose...

--MySpace is very hopeful. Conversely, I think you know has News Corp. help MySpace? I think absolutely, you know I think it's been given some operating disappointments. I think certainly they get a lot of cash which never hears. You know, /  anything.

--Right, we are gonna see the decision to create a Holo versus put whatever that investment into fox.com, etc. Which I am showing you, you know, you must  have people eternally he would prefer that you done at the time. I am guessing that was a view that you might not have if you have done MySpace or some of these other.

--Look, I was never particularly interested in doing fox.com, because I think if you think about you know what users need, what users need first for most is aggregation. You know, you think about who are your user and first question like to do is go now with that comedy center television show or folk show or did NBC producer from Fox and I have to go to 37 different websites. we believe very clearly that aggregation was a tremendous benefit to users.