页面导航：
| |||||||
|
(注意：如果在线播放出现不流畅现象，请点击上面的链接下载文件后再播放。操作步骤如下： | |||||||
|
|
【Business News】英语商业财经综合报道 本节目每周更新。请您点击上面的播放按钮开始学习。欢迎进入“博客英语社区”与其他网友分享您的学习笔记，进行各种学习交流。 点击此处进入社区! | ||||||
| (提示：如果您无法正常打开上面的节目，主要原因可能是您没有安装Windows Media Player和Realplayer 。如果您还没有安装，请点击此处下载安装) | |||||||
| 听力文稿 ( Transcript ) | |||||||
|
Beckham aims to boost US soccer
David Beckham, who just signed the largest contract in sports, says he relishes the challenge represented by the United States.
Beckham appeared via satellite at a press conference Friday, a day after signing a deal with Major League Soccer reportedly worth up to $250 million over 5 years.
He's perhaps the most well-known soccer player in the world. And David Beckham will be paid accordingly. Thanks to a five-year, quarter of a billion dollar contract Beckham,will soon be known for a lot more than playing for the Los Angeles Galaxy.
Already a super-star endorser of a slew of household products, Beckham is already a marketer's dream..but the American market has yet to be fully tapped.
Phil dePicciotto is the president of Octagon, one of the largest sports marketing firms in the world.
Despite being dropped by England following last year's World Cup, Beckham is still one of the most recognizable and marketable sports figures in the world. And officials with Major League Soccer hope to capitalize on Beckham's star-power for a much-needed shot of publicity, and a boost in league attendance.
There is no doubting the financial muscle that Beckham brought to his current team-- Real Madrid... The club has admited that a substantial part of the 292 million euros they made last season was due to Beckham's presence in the squad. Major League Soccer is hoping for similar windfall.
Jon Decker, Reuters. | |||||||
