On the road to cycling success

British Cycling has teamed up with Sport England, Tesco and the National Sports Foundation,  to issue a rallying call to the nation.

The governing body of cycling is launching Everyday Cycling, a major new leisure cycling initiative designed to push pedal power.

Peter King, British Cycling CEO, said: “We want cycling to make the single biggest contribution to the Government’s 2020 target of 70% of the population getting active five times per week. At the heart of Everyday Cycling are people of all ages and abilities just having a great time on their bikes, whether that is riding to work or school, at the weekend with the family or participating in organised cycling events”.

The initiative’s online portal, www.everydaycycling.com offers a number of services for leisure cyclists, ranging from complete beginners through to serious challenge riders,  including:

• Comprehensive routes and rides section including everything from family friendly routes to challenging on and off-road routes
• Exciting interactive features including a calendar function allowing users to search for and enter a broad range of leisure cycling events
• An Activity Log for users to record their riding times whether it be the daily commute or long distance challenge events
• Information and resources for those wishing to commute to work by bike or train for challenges
• Maintenance advice
• Tips for cycling with the family
• A dynamic news hub with all the latest leisure cycling news, views, events and features

Everyday Cycling will become a core element of Sport England’s Everyday Sport campaign which aims to increase the nation’s activity levels in a bid to halt rising obesity levels. Everyday Cycling is also an integral part of the Tesco ambition to help get two million people active in the run up to London 2012.

Stephen Baddeley, Sport England Chief Executive, said: “Sport England fully supports Everyday Cycling. It’s a great initiative and the website provides a whole host of great routes, rides and events to help people get back on their bikes and get active. It ties in perfectly with our Everyday Sport campaign which is also encouraging people to get active and improve their health, showing them ways to fit physical activity into their daily lives.”

Ian Drake, British Cycling’s Director of Operations, added “We hope that Everyday Cycling will become the one stop shop for all things leisure cycling. Our aim is to bring the best routes, rides and events together on one site, encouraging new riders to get into cycling and existing riders to try new routes and set themselves new challenges.”

Everyday Cycling will run a series of family cycling events throughout the summer in partnership with a number of high profile organisations including Tesco, GlaxoSmithKline (www.gskroutesandrides.com) and Center Parcs.

British Cycling（英国自行车运动协会）与Sport England（体育英国）、Tesco和National Sports Foundation（国家体育基金会）一起向全国发出了要重振旗鼓的呼声。

British Cycling（英国自行车运动协会） 的执行总裁Peter King说：“我们希望自行车能够为政府实现2020年70％的人口每周5次锻炼的目标做出最大的贡献。在Everyday Cycling（天天骑车）中心，不论是骑车上班还是去学校， 还是周末与家人一起骑车郊游或者参与有组织的自行车比赛，不同年龄和能力的人们都非常喜爱和享受着自行车运动带来的乐趣。”

自行车运动网站 www.everydaycycling.com 为业余自行车手提供了许多服务，服务对象从刚刚开始学习什么还都不会的新手到专业的挑战型赛手，这些服务包括：

• 提供完整的路线和骑车区域，包括家庭游路线到竞赛型有车道和无车道路线
• 提供令人激动的互动功能，包括一种日历功能，使用者可以用来查询和参加各种类型的业余自行车竞赛活动
• 提供一个活动日志，使用人可以记录下他们骑车的次数和时间，比如是每日往返活动还是长距离的挑战赛
• 为那些希望骑车上班的人提供信息和资源
• 日常维护咨询服务
• 和家人一同骑车的小窍门和建议
• 提供一个动态的新闻中心，包含所有最新的关于自行车运动方面的新闻、观点、赛事活动和特别节目

Everyday Cycling 将成为Sport England的 Everyday Sport （每日运动）活动的一个核心的组成部分，这项活动的目的是为了提高全民的运动水平以控制不断增长的肥胖人群的数量和程度。同时，Everyday Cycling 还积极参与了Tesco推出的“为2012年伦敦奥运会，发展两百万人积极锻炼计划”活动。

Sport England 的董事长Stephen Baddeley说：“Sport England完全支持Everyday Cycling。这是一个伟大的倡议，而且其网站还提供了详尽而丰富的路线、车道和比赛，帮助人们回到他们的自行车上，运动起来。它和我们举办的Everyday Sport 运动完美地结合在一起，因为我们这项活动也是为了鼓励人们运动和增强他们的体质，告诉人们如何将体育运动融入到他们的日常生活中去。”

British Cycling（英国自行车运动协会）策划执行部主任Ian Drake补充道：“我们希望Everyday Cycling能够成为与日常自行车运动相关的所有事情的一站式商店。我们的目标是在一个网站上提供最佳路线、自行车和比赛方面的信息，鼓励新骑手爱上自行车，老骑手尝试新路线，不断设置新的挑战。”

Everyday Cycling 还将在整个夏季与许多高水平的组织或机构包括Tesco, GlaxoSmithKline(www.gskroutesandrides.com) 和Center Parcs 举办一系列家庭自行车比赛。